MAD STARS

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E X E C U T I V E   J U R Y

Alex Abrantes

FCB New York

FCB New York

Alex Abrantes

FCB New York / Executive Creative Director

Alex Abrantes is a creative leader who continues to prove that his talent pushes the confines of creativity while serving as an economic multiplier for clients. Consistently ranked among the best creatives in the advertising industry, Alex is currently the #1 Executive Creative Director in the world in both The Drum’s Global Creative Rankings (2024) and The One Club’s Global Creative Rankings (2023).

Alejandro Di Trolio

Cheil

Cheil

Alejandro Di Trolio

Cheil / European Creative Chairman

Alejandro is a multi-awarded winning creative focused on digital creativity and innovation. For more than 18 years, he has been working in Latin America and Europe. Over these years, he has led multidisciplinary creative teams to find new disruptive ways to connect with audiences. Alejandro has extensive experience in independent and global network agencies, such as Leo Burnett, BBDO, MIG, Nucorpa, Tc. Before Cheil, he was ECD in Good Rebels, leading global creative teams in 5 cities (London, Madrid, Mexico, Colombia, and Barcelona), developing projects based on Creative Data and Social Content. Now he’s leading the European Creative Council of Cheil with more 10 countries of the network focus on innovation.

Tawana Murphy Burnett

Meta

Meta

Tawana Murphy Burnett

Meta / Head of Top Accounts & Agencies

For the last 25 years Tawana has been a part of teams behind some of the largest and most influential global brands and advertising agencies across the US, EMEA, LATAM and most recently APAC. At Meta where she and her team advise CMOs, business leaders and agency partners on how best to use digital and emerging advertising and commerce solutions to accelerate the growth of their brands.

MAD STORY

INTERVIEW IMAGE

Grand Prix of the Year (PSA)

Ali Rez

CCO of IMPACT BBDO

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PRESS

MAD STARS INVITES JUNIOR CREATIVES TO BECOME THE NEW STARS WHO SOAR

MAD STARS INVITES JUNIOR CREATIVESTO BECOME THE NEW STARS WHO SOAR MAD STARS is now accepting applications forNew Stars MAD Competition 2025, one of the most competitive and challenging global competitions in marketing and advertising designed for professionals with less than five years of experience in marketing, advertising, digital, video, ad tech, or PR. NEW STARS stands out.This is more than just a competition—it is a careerlaunching platform where emerging creatives can showcase their talent, sharpen their skills, and connect with global industry leaders. The program takes place in Busan, South Korea, offering a meaningful creative experience in one of Asia’s most dynamic cities. Finalists will be selected through an online preliminary judging and invited to compete in the final round in Busan, South Korea, beginning on August 26. They will have 30 hours to develop and present fresh creative solutions based on a theme revealed onsite. During the final round, participants will receive personalized feedback from a jury of international creative leaders. They will also attend informative lectures about industry trends and compete forGold, Silver, Bronze, andCrystalawards. Applications are open untilJune 5 (KST) and may be submitted individually or in teams of two via the MAD STARSwebsite. In addition to the competition, finalists will gain access to a wide range of networking opportunities, including entry toMAD STARS 2025, theNEW STARS Networking Party, and theMAD STARS Networking Party. The program aims to empower junior professionals by cultivating their creative potential, showcasing their abilities to a global audience, and expanding their networks through connections with toptier industry judges. CoExecutive Chairperson Taeyoul Park of theMAD STARS Committeeremarked, “NEW STARS is a valuable opportunity for junior creatives who will lead the future of the marketing and advertising industry to showcase their capabilities on a global stage and gain practical experience. We look forward to seeing many passionate and talented individuals rise to the challenge.” If you’re ready to take your career to the next level,NEW STARS 2025is your chance to shine. For full application details, visit the website. For inquiries, contactinfo@madstars.org.

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NOTICE

MAD STARS 2024 Winners List Announcement

The winners of MAD STARS 2024 are announced. Congratulations to all the winners! Please check WinnerList here : https://www.madstars.org/winner/Winners.do

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INTERVIEW IMAGE

Grand Prix of the Year (P&S)

Mariko Fukuoka

CD of DENTSU INC.

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PRESS

MAD STARS INVITES THE NEXT GENERATION OF YOUNG STARS TO SHOW THE WORLD WHAT YOU’VE GOT

MAD STARS INVITES THE NEXT GENERATION OF YOUNG STARS TO SHOW THE WORLD WHAT YOU’VE GOT MAD STARS is now accepting applications for Young Stars MAD Competition 2025, a global competition dedicated to discovering and nurturing the next generation of advertising and marketing talent. As one of the world’s toptier competitions in the field, YOUNG STARS provides a unique opportunity to highlight their creativity, develop realworld marketing solutions, and connect with industry leaders. More than just a competition, it serves as a launching pad for future creative pioneers. Applications for the YOUNG STARS can be submitted through the official MAD STARS website, and participants may apply individually or as part of a team. The competition is open to all undergraduate and graduate (master’s) students, regardless of their major, and applications will be accepted until May 26. Participants will compete in an online preliminary round, and finalists will beannounced on June 10, on the MAD STARS website. The final round for these selected YOUNG STARS will take place in Busan, South Korea, from August 26 to 29, 2025. Over four days, finalists will develop and produce a video or print advertisement within a 30hour timeframe, based on a theme revealed onsite. After submission, participants will receive direct feedback from some of the world’s top creative professionals, gain insights into the latest industry trends and innovative ideation techniques. The awards are categorized intoGold, Silver, Bronze, and Crystal. Even those who do not win an award will have the opportunity to attendMAD STARS 2025, as well as participate inexclusive conferences, YOUNG STARS networking party, and various programs designed for YOUNG STARS participants, gaining exposure to the latest global advertising and marketing trends. YOUNG STARS is more than just a competition—it is a transformative experience that allows participants to learn, grow, and connect with some of the brightest minds in the global advertising and marketing industry. By taking on this challenge, participants will gain invaluable experience, expand their networks, and elevate their creative potential on an international stage. For help or for inquiries, contact info@madstars.org.

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NOTICE

YOUNG STARS MAD COMPETITION 2024 Winners Announcement

YOUNG STARS MAD COMPETITION 2024 Winners Announcement The winners of YOUNG STARS 2024 are announced. Congratulations for all the winners. Please check the attached file. ​​

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AWARD

AWARD

MAD STARS is international Marketing ∙ Advertising ∙ Digital content festival that combines creativity with cutting-edge technology.

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CONFERENCE

CONFERENCE

Through diverse track topics, attendees gain insights into the latest industry trends and develop strategies to prepare for the future.

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YOUNG STARS

YOUNG STARS

Young Stars MAD Competition is the most competitive and challenging marketing & advertising competition for young college talent.

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NEW STARS

NEW STARS

New Stars MAD Competition is creative marketing & advertising competition for junior creatives all over the globe.

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ARCHIVE

  • JR GROUP
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MY JAPAN RAILWAY

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MY JAPAN RAILWAY

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Shot on iPhone | Midnight

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Heineken Pub Museums

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  • DENTSU INC.

MY JAPAN RAILWAY

  • JR GROUP
  • DENTSU INC.

MY JAPAN RAILWAY

  • IPHONE
  • TBWA\MEDIA ARTS LAB TOKYO

Shot on iPhone | Midnight

  • BUCKAROO FOOTWARE
  • MCCANN WORLDGROUP INDIA

Fit My Feet

  • PUBLICIS DUBLIN X LE PUB
  • PUBLICIS DUBLIN

Heineken Pub Museums

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  • IMPACT BBDO

Child Wedding Cards

  • NTT
  • DENTSU INC.

Project Humanity

  • MCDONALD'S COMPANY (JAPAN), LTD.
  • DENTSU INC.

FRIES BEAT 2024

  • HEINEKEN MALAYSIA BERHAD
  • LEO BURNETT KUALA LUMPUR

Heineken Heidden in Plain Sight

  • Ayudhya Capital Services Co., Ltd.
  • THE LEO BURNETT GROUP THAILAND

What The Fast!

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  • IMPACT BBDO

The AI President

  • UN WOMEN
  • IMPACT BBDO

Child Wedding Cards

  • NTT
  • DENTSU INC.

Project Humanity

  • MCDONALD'S COMPANY (JAPAN), LTD.
  • DENTSU INC.

FRIES BEAT 2024

  • HEINEKEN MALAYSIA BERHAD
  • LEO BURNETT KUALA LUMPUR

Heineken Heidden in Plain Sight

  • Ayudhya Capital Services Co., Ltd.
  • THE LEO BURNETT GROUP THAILAND

What The Fast!

  • ANNAHAR NEWSPAPER
  • IMPACT BBDO

The AI President

  • UN WOMEN
  • IMPACT BBDO

Child Wedding Cards

  • JR GROUP
  • DENTSU INC.

MY JAPAN RAILWAY

  • NTT
  • DENTSU INC.

Project Humanity

  • JR GROUP
  • DENTSU INC.

MY JAPAN RAILWAY

  • MCDONALD'S COMPANY (JAPAN), LTD.
  • DENTSU INC.

FRIES BEAT 2024

  • IPHONE
  • TBWA\MEDIA ARTS LAB TOKYO

Shot on iPhone | Midnight

  • HEINEKEN MALAYSIA BERHAD
  • LEO BURNETT KUALA LUMPUR

Heineken Heidden in Plain Sight

  • BUCKAROO FOOTWARE
  • MCCANN WORLDGROUP INDIA

Fit My Feet

  • Ayudhya Capital Services Co., Ltd.
  • THE LEO BURNETT GROUP THAILAND

What The Fast!

  • PUBLICIS DUBLIN X LE PUB
  • PUBLICIS DUBLIN

Heineken Pub Museums

  • ANNAHAR NEWSPAPER
  • IMPACT BBDO

The AI President

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