YOUR LAST CHANCE TO BE A MAD STARS STAR ENDS ON JUNE 16. MAKE FAME YOURS. The MAD STARS 2025 deadline is June 16. No extensions. It’s your last chance to compete for fame at Asia’s only international festival of its kind and the largest in scale. MAD STARS chooses its judges from the top minds in the creative industries across the globe. More than 350 experts from over 70 countries this year. It gives them a judging format that is the global standard for fairness and quality. If you believe your work is worldclass, MAD STARS will show it is. MAD STARS reviews its categories annually. They reflect current and emerging trends that are completely up to date. MAD STARS categories accurately reflect the kinds of work you are doing, applauding innovative ideas and new ground you’ve broken. This year, the Pivot category was redefined to focus on AI innovation; The Video Group became the Entertainment Group with subcategories such as Games, Sports, and Music; and a newCulture & Contextsector has been added across various categories to applaud standout work that resonates with cultural values and marketrealitiesaround the world. Find everything you need to enter MAD STARS 2025here. But do it now. The final deadline is the FINAL deadline. Then judging from the world’s top tier of industry experts begins.

Finalists Announcement of New Stars MAD Competition 2025 Thank you for applying the New Stars MAD Competiton 2025. We deeply appreciate your passion and dedication, and we are truly grateful for your participation. Please refer to the attached file to check the list of New Stars 2025 finalists. Individual notifications will be sent to the selected teams. Thank you once again.

MAD STARS 2025’S FINAL DEADLINES ARE APPROACHING MAD STARS’ submission process is reaching its final stage. The second (regular fee) deadline ends on May 30, and the final (late fee) deadline ends on June 16. There are many reasons why these deadlines are important to note: FAIR AND HONEST JUDGING BY THE WORLD’S BEST MINDS MAD STARS is judged by more than 350 experts from over 70 countries, ensuring a truly global standard of fairness and quality. For the Professional division, one round of online preliminary judging is followed by three final judging (1 online and 2 offline) to determine Gold, Silver, Bronze, and Crystal winners, Grand Prix winners in each category, and Grand Prix of the Year winners. Meanwhile, the General Public division winners are selected based only on preliminary judging. NEW CATEGORIES IN 2025REFLECT INDUSTRY EVOLUTION. MAD STARS has introduced new categories to recognise emerging trends as the advertising and marketing landscape continues to evolve. The new categories expand the scope of the awards and acknowledgethe broad range of creative techniques underpinning the world’s best advertising. The categories now feature6 Groups, 25 Stars, and 442 Categories, providing entrants with a wide array of opportunities to show their work in the best possible light. 1. AI in the Spotlight: PIVOT Evolves to Capture Innovation The first important addition is that creative work using AI technology is now eligible for submission. ThePIVOTcategory has been redefined to focus on the transformative role of AI in marketing, advertising, and creativity. The new category aims to spotlight innovative cases where AI is used to develop new advertising techniques or enhance consumer experiences. 2. VIDEO Grouptransforms into theEntertainment Group To reflect the expanding role of entertainment in both culture and advertising, the VIDEO Group has been renamed theEntertainment Group. New subcategories such as Games, Sports, and Music highlight the growing influence of creativity across entertainment sectors. 3. New Culture & Context Sector for Meaningful Impact A newCulture & Contextsector has been added across various categories to honour work that resonates meaningfully with cultural values and market realities around the world. ASIA’S ONLY INTERNATIONAL FESTIVAL OF ITS KIND AND THE LARGEST IN SCALE MAD STARS is a global marketing, advertising, and digital content festival and awards program that merges creativity with cuttingedge technology. This year’s festival takes place in August in Busan, under the theme,‘AIvertising, AI Advertising Marketing Era’. The event will feature a rich lineup of insights, innovations, and success stories that show how AI is transforming the advertising and marketing industries, along with explorations of the challenges and opportunities that lie ahead. Find everything you need to enter MAD STARS 2025 here.

Finalists Announcement of Young Stars MAD Competition 2025Thank you for applying the Young Stars MAD Competiton 2025.We deeply appreciate your passion and dedication, and we are truly grateful for your participation.Please refer to the attached file to check the list of Young Stars 2025 finalists.Individual notifications will be sent to the selected teams.Thank you once again.