IMPACT BBDO / Chief Creative Officer Ali Rez

Named Creative Person of the Year twice by Campaign magazine, Ali Rez is the most awarded creative leader in the Middle East, and currently leads creative output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region. Rez’s work has been instrumental in Impact BBDO being named the No.2 Agency In The World on the WARC report, while winning 29 different Agency of the Year accolades in 2022 and 2023 for bringing tremendous business success and creative excellence to the Group, and positive impact to social causes. Rez has won more than 900 international accolades in his career spanning four continents over 20 years, which include Grands Prix at all the major shows including Cannes Lions, Clio, OneShow, Loeries, Effies – awards which have led him to be ranked No.1 ECD in MENA and APAC on several creative rankings. In 2023, he was the first jury president ever at Cannes Lions to represent the Middle East. Moving from California, Rez currently lives in Dubai, where he is an avid mountain biker. Besides lecturing at Oxford University, Rez has exhibited at Tate UK, spoken at Tedx, and has traveled to 139 countries.

Ali Rez
Ali Rez

Spotify / Head of Marketing, Spotify Asia Jan-Paul Jeffrey

Jan-Paul Jeffrey is the Head of Marketing for Asia at Spotify, the world’s most popular music streaming service. Jan leads the marketing function across eight markets with the goal of putting consumer insights at the centre of the business. He leverages big data, growth hacking, personalisation, customer relationship management and marketing automation to optimise marketing spend and accelerate business growth for the company. Jan joined Spotify in 2018 from Qantas-owned low-cost airline Jetstar. Previous to this he spent 16 years in the super luxury fashion and beauty categories from start-ups to MNC. After holding various sales and marketing product roles in the UK and Germany, Jan relocated to Singapore in 2010 with Procter & Gamble, where he worked across regional and local roles in China and Australia.

Jan-Paul Jeffrey
Jan-Paul Jeffrey

WPP / President, Australia and New Zealand Rose Herceg

Rose Herceg leads WPP’s business' in Australia and New Zealand, supporting the agency leaders, promoting WPP’s collective capabilities and bringing together people and resources on behalf of clients. Rose was previously Chief Strategy Officer of WPP AUNZ, which became a wholly owned part of WPP in 2021. In this role, she led client-facing activity at the WPP level, helping to deliver the company’s integrated offer of communications, experience, commerce and technology across its network of agencies. Earlier in her career, Rose founded Pophouse, one of Australia’s leading agencies for innovation, social trends and business strategy. She sold this to STW Group in 2007 and joined as a strategic consultant. She became Chief Strategy Officer of WPP AUNZ following the WPP merger with STW in 2016. Rose is the author of three books on business leadership and innovation and is one of Australia’s leading social forecasters and futurists.

Rose Herceg
Rose Herceg

Google / Head of Creative and Innovation Suzana Apelbaum

Suzana is Head of Creative and Innovation at Google in New York, where she leads a team dedicated to pushing the boundaries of creativity in media. She leads innovation projects, digital campaigns and content for media partnerships for Google Marketing’s main brands (Google Search, YouTube, Pixel, Android, Chrome). Over the last 20 years, Suzana has received more than 30 international awards and has worked with global brands such as Converse, Coca-Cola, Fiat, Barbie and P&G, among others. She started her career in Brazil and moved to New York in 2010. She has since served as Executive Creative Director at agencies such as StrawberryFrog, VML and Anomaly. In Brazil, Suzana was co-founder and partner of Hello Interactive agency, from the ABC group. She was also Creative Director at leading agencies such as JWT and Africa – in the latter, she played a key role in winning the second Interactive Agency of the Year title at Cannes. She has been a jury at major international advertising festivals such as Cannes Lions, One Show, Webby Awards, ANDY, FIAP and D&AD. She is currently a member of the Ad Council USA's Diversity and Leadership Board. Alongside her advertising career, Suzana is part of an international collective of creative intelligence called Asas, which produces original content in arts and culture.

Suzana Apelbaum
Suzana Apelbaum

Edelman / Chief Creative Officer, UK Emma de la Fosse

Emma is a rare breed of creative leader with a much sought-after mix of creative skills and experience, highly relevant for today’s world. From starting out as a copywriter at a creative boutique advertising agency, she went on to run OgilvyOne with partner Charlie Wilson. Under their leadership, OgilvyOne became the most highly awarded digital and direct agency in the UK, spearheading a creative revolution. Emma was promoted to become the first ever Group Chief Creative Officer of Ogilvy UK, a 2,500 strong company incorporating brand advertising, social, design, customer engagement, PR and B2B agencies. After 3 years at the helm, she was recruited to be CCO for one of the UK’s foremost digital agencies, Digitas UK, a company whose creative fortunes and reputation she helped to rebuild. Proving that creativity is a truly transferable skill, she was appointed the CCO of Edelman UK, the world’s largest and most successful PR and Comms agency, in 2023. As well as leading agencies to creative and commercial success, Emma has also been the ECD for many famous brands such as IBM, British Airways, British Gas, Kimberly Clark and Kelloggs. She has helped those clients, and more, to win the top industry awards, recognising creative excellence and effectiveness in brand, integrated, digital, direct and mobile creativity. She and her teams have landed every major International award from D&AD Yellow Pencils, Cannes Grand Prix, One Show ‘Best in Show’ and DMA Grand Prix through to multiple Effie awards for effectiveness. In 2020 Emma was awarded a lifetime achievement medal recognising outstanding creativity in customer marketing; the Caples Andi Emerson award. Emma was also awarded an accreditation from the IPA in Brand Strategy and puts her success down to her strategically driven, media agnostic approach to challenges, flexing the power of creativity across multiple platforms and channels. She leads by example, believes firmly in a meritocracy, and can still roll up her sleeves and pitch in when needed.

Emma de la Fosse
Emma de la Fosse

MAD STARS 2024

MAD STARS is the only international advertising festival which combines creativity with cutting-edge technology.
It aims to share creative solutions and change the world.

archive title

Schoolgirl Newscasters

Women in Pakistan are overwhelmingly deprived of their basic right to education. The Global Gender Gap Report placed the country at 145th rank out of 156. UN Women has stated that 53.6% of women had limited access to education, training, and employment in Pakistan. There’s a widely held believe that education is useless for women. Due to social economic and cultural reasons parents keep girls out of school, preferring to have them do housework, or worse ? get them married off early. We wanted to demonstrate how empowering girls with education can brighten their future, while also inspiring more parents to send their girls to school.

Brand
EBM
Agency
Impact BBDO

realtime title

Chefs of Love

Lee Kum Kee is a well-known worldwide 'seasoning sauce' brand. The brand has created a special brand film for Chinese New Year to celebrate the dedicated chefs—the unsung heroes—whose hard work and commitment make the Chinese New Year reunion dinner truly exceptional. The film highlights six individuals from various parts of the world, each representing a unique city: New York, Kuala Lumpur, Hong Kong, Shanghai, Harbin, and Chongqing.

Brand
LEE KUM KEE
Agency

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