Clubfoot, a congenital abnormality that leads to misshapen feet, affects 1.3 million people in India. Since surgical options are limited to early years and custom footwear is expensive, people are forced to live with a lack of mobility, dignity and opportunity.

The brief was to come-up with a footwear solution for clubfeet that could tackle the high cost of creating footwear while keeping it customizable.

Our objective was to not just crack the design and cost-effectiveness, but also figure out large scale distribution of our design solution.

The project is currently underway with over 4.5k cobblers, with plans to scale it to pan-India by the end of the year.