Executive Jury

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Executive Jury(2024)

Suzana Apelbaum


Head of Creative and Innovation, US

Suzana is Head of Creative and Innovation at Google in New York, where she leads a team dedicated to pushing the boundaries of creativity in media. She leads innovation projects, digital campaigns and content for media partnerships for Google Marketing’s main brands (Google Search, YouTube, Pixel, Android, Chrome).

Over the last 20 years, Suzana has received more than 30 international awards and has worked with global brands such as Converse, Coca-Cola, Fiat, Barbie and P&G, among others.
She started her career in Brazil and moved to New York in 2010. She has since served as Executive Creative Director at agencies such as StrawberryFrog, VML and Anomaly.

In Brazil, Suzana was co-founder and partner of Hello Interactive agency, from the ABC group. She was also Creative Director at leading agencies such as JWT and Africa – in the latter, she played a key role in winning the second Interactive Agency of the Year title at Cannes.

She has been a jury at major international advertising festivals such as Cannes Lions, One Show, Webby Awards, ANDY, FIAP and D&AD.

She is currently a member of the Ad Council USA's Diversity and Leadership Board.

Alongside her advertising career, Suzana is part of an international collective of creative intelligence called Asas, which produces original content in arts and culture.