MAD STARS, the ultimate MAD TECH festival blending Marketing, Advertising, and Digital Content, is the largest global creative festival in Asia. Join ‘MAD STARS 2024’ from 21 to 23 August at the iconic BEXCO and scenic Haeundae in Busan, Korea.

This year's theme, 'AIM, Aim Marketing Success with AI', explores into AI-driven marketing strategies, showcasing success stories leveraging cutting-edge AI technologies such as AIGC (AI-Generated Content). Join us to discover emerging industry trends and transformations alongside seasoned experts.

The 17th MAD STARS will feature a wealth of attractions for industry professionals as well as anyone interested in marketing, advertising, and digital content, including ▲Opening Ceremony & Opening Gala (21 Aug), ▲Award Ceremony & Closing Gala(23 Aug), ▲Networking Party (21~23 Aug), ▲Exhibition(23~23 Aug), ▲Conference(21~23 Aug), ▲Competition(20~23 Aug), and more.

Don't miss the chance to discover creative solutions from across the globe with Busan's breathtaking blue seas this August!