MAD STARS 2026, one of Asia’s leading international festivals for marketing, advertising, and digital content, will take place from 26 to 28 August 2026 at SIGNIEL BUSAN and across the Haeundae area in Busan, South Korea.

This year’s theme is “AMPLIFY.”

It reflects the idea that creativity grows into influence, and that influence, in turn, can spark new possibilities.

Under this theme, MAD STARS 2026 will explore the value of ideas and unlock their potential in today’s rapidly evolving marketing and advertising landscape.

Hosted in Busan over three days, MAD STARS 2026 brings together professionals from the global advertising, marketing, and digital content industries to share the latest trends and discuss key challenges and creative solutions shaping the future of the industry.

This year, MAD STARS 2026 will unveil the winners of its Awards Show, selected through a rigorous judging process involving more than 350 preliminary and final-round jurors from 83 locations worldwide.

In addition, approximately 40 conference sessions will focus on Marketing, AI Technology, and Creativity.

The festival will also include an exhibition of this year’s Professional Division finalists, a Business Market with promotional booths, and New Stars & Young Stars MAD Competitions, designed for junior advertising professionals with up to five years of experience and university students.

MAD STARS 2026 will kick off with its Opening Ceremony and offer a variety of networking events for industry professionals from around the world to connect, exchange ideas, and build new relationships.

Meet global experts, gain firsthand insights, and experience the latest trends in marketing, advertising, and digital content at MAD STARS 2026.

In Busan, where urban energy meets coastal charm,

experience how ideas expand into influence.