MAD STARS

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ENTRY

Key Dates
Entry Fees
Entry Process
Eligibility & Rules
Entry Materials
Judging Criteria

Entry Materials

1 Entry Materials

Please download the following documents for more details.

ENTRY KIT	SUBMISSION GUIDELINE	HOW TO ENTER

※ Upload Date : 2024. 5. 3.

2 Media Requirements

For more details for specification, please check the SUBMISSION GUIDELINE.

Video	Image	Radio	URL
Format : .MP4, .MOV File size : Maximum 350MB, Maximum 3 minutes If your entry file exceeds 3 minutes, Please upload the edited version that does not exceeds 3 minutes as support file. When you want to enter into the Viral Video Stars: Long form - 60 sec or more Short for - within 60 sec	Format : .JPG (CMYK is NOT Acceptable) File size : Maximum 3MB Dimension: The longest side of each image should be at least 2400 pixels long and a maximum of 4800 pixels long.	Format : .MP3 File size : Maximum 3MB, Maximum 3 min	URL: e.f.) www.madstars.org Your entry URL(s) must be accessible WITHOUT login or password.
[Script – Support File] Format: PPT, PPTX (MS Powerpoint), DOC, DOCX (MS Word) File size: Maximum 5MB
※ Do not include bars or slate. ※ For non-English Film, English subtitle is required.	※ Work into Radio & Audio Stars MUST be submitted with its English script.	※ Please note that entered URLs must be active from the time you submit your entry until 21 Aug (Mon), 2024 for judging.

Video

Image

Radio

URL

Format : .MP4, .MOV
File size : Maximum 350MB,
Maximum 3 minutes
If your entry file exceeds 3 minutes, Please upload the edited version that does not exceeds 3 minutes as support file.
When you want to enter into the Viral Video Stars:
Long form - 60 sec or more
Short for - within 60 sec

Format : .JPG
(CMYK is NOT Acceptable)
File size : Maximum 3MB
Dimension: The longest side of each image should be at least 2400 pixels long and a maximum of 4800 pixels long.

Format : .MP3
File size : Maximum 3MB,
Maximum 3 min

URL: e.f.) www.madstars.org
Your entry URL(s) must be accessible WITHOUT login or password.

[Script – Support File]
Format: PPT, PPTX (MS Powerpoint), DOC, DOCX (MS Word)
File size: Maximum 5MB

※ Do not include bars or slate.

※ For non-English Film, English subtitle is required.

※ Work into Radio & Audio Stars MUST be submitted with its English script.

※ Please note that entered URLs must be active from the time you submit your entry until 21 Aug (Mon), 2024 for judging.

· The entry form and other information related to the entry MUST be written in ENGLISH.

· If your original language is not English, you MUST submit an ENGLISH translation to support file.

· The translation should be a direct translation of the original version. The entrant is responsible for translating their language of the work into English.

3 Credit

Entrants should upload credit information including team members from the agency, client and production company who have been involved in and contributed to the ad.
All winning work information will be based on what you wrote when you’ve entered.
Credit information cannot be altered after you complete to submit. Please ensure that all credits are submitted correctly at the time of entry.

4 Appeal

MAD STARS maintains its archive in a database in order to makes sure that people who visit our website are able to see all the submitted entries according to category.
Entry submitters are required to select the category under which their entry should be placed in the final stage of entry registration.
* This is only for purposes of data management.

Types of appeal	Content
1. Fact Presentation	It is based on factual explanation on products or brands
2. Humor	It utilizes humor, a universal language in light of its tone and manner
3. Fear	Ads that take advantage of fear or worries of negative results which might occur to customers if they do not follow the suggestions of the advertising.
4. Sex	It connects one’s interest of sex to a product, which is based on eroticism.
5. Comparison	It explicitly describes our product as the best by comparing ours with other brands in competition
6. Demonstration	It presents the result of advertising by realistically and empirically proving a situation in which products being advertised have already been used by consumers and users directly or indirectly.
7. Recommendation	It tries to adopt the effect of word of mouth. It could be a type where one talks about his or her personal experience about a product throughout the entire advertisement. A series of testimonials could be used during the demonstration of the product or a hidden camera could be used for an interview giving his or her testimonial on the product.
8. Soft Sell	In the sale of products, this techniqueis an indirect and long-term approach that links the product to humans, situations, items, etc., in a positive emotional way.
9. Hard Sell	In the sale of products, this technique is a direct, practical and short term approach. It generally suggests rational and logical reason to customers why they have to use them.
10. Direct Response	It uses direct elements that arouse a purchase behavior
11. Affection	This technique utilizes a spiritual affection and does not confine its boundary only between men and women.It expands to various relations such as parents and kids, a teacher and students, and a friend and a friend.
12. Nostalgia	This applies a person’s experience in the past into a main topic in the advertisement. It appeals to consumers’ emotion through various media like newspapers, magazines, broadcasts.