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Entries that seek to solve business issues, deliver business services that solve customers’ problems.
  • Film Stars
  • Print Stars
  • Outdoor Stars
  • Radio & Audio Stars
  • Design Stars
  • Interactive Stars
  • Mobile Stars
  • Data Insights Stars
  • Social & Influencer Stars
  • PR Stars
  • Brand Experience & Activation Stars
  • Direct Stars
  • Media Stars
  • Integrated Stars
  • Innovation Stars
  • Place Brand Stars
  • Commerce Stars
  • Film Stars

    The definition of Film Stars is traditional television, cinema advertising and internet film including pre-roll ads. The jury will be looking for ideas which display a strong synergy with the brand, a dynamic and creative approach to the brief and exceptional execution.

    A Sectors

    • * Sectors refer to the types of industries of the ad and are the same in other categories of the groups.
    • A01. Foods
      • Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savory bars, cakes, biscuits, crackers, sugar, jam, honey, peanut butter, syrup, bread, crisp bread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, desserts, ice cream
    • A02. Drinks (Alcoholic & Non-Alcoholic)
      • Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters, flavored milk
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
      • Skin Toner and Lotion, bath supplies, make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair-dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, daily clothes / night wear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewelry, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames gifts & greetings cards, pens, and personal stationery, frame, gifts
    • A04. Pharmaceutical / Toiletries
      • OTC medicines & tablets, prescription drugs, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, contact lenses, hearing aids, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, hairbrushes, combs, wigs, hair removal products, tobacco & associated products
    • A05. Furniture / Household
      • House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, doors & windows, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products, clothing detergents, fabric softeners, dishwashing detergents, cleaning products, air fresheners, Insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), adhesives, fertilizers, shoe polish, kitchen roll, varnish & wood protectors, paint
    • A06. Vehicles
      • Cars including jeeps & 4-wheel drives, auto products & services, pick-up trucks, vans, lorries, motorbikes, tires, spare parts, accessories (incl. in-car hi-fi), petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing
    • A07. Electronics / IT/ Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
      • Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, MP3 players, home computers, DVD players, personal phone equipment (incl. mobile phones & pagers), binoculars, business to business services, employment agencies, business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery, office cleaning services, courier services, advertising agencies & production companies, use of advertising, website design, awards competitions, stock footage libraries
        ※ Please note mobile phone service providers should be entered in [A08. Commercial Public Services]
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
      • Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, real estate investment Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports and outdoor equipment, bicycles, boats & caravans, toys, board games, computer games, Play Station, Xbox, Game Boy etc., lotteries, gambling, golf & country clubs, sex toys, dating services, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, fast food restaurant, franchise, coffee shops, telecommunications services, internet service providers, cable & satellite TV providers, video-on-demand provider, Yellow Pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, private practices (e.g., legal, architectural & landscaping service), pet products (pet food & pet care products etc.)
    • A09. Distribution / Publication
      • Newspapers, magazines, books, records, CDs & DVDs, TV & radio stations, networks & programs, broadcast sponsorships Department & specialist stores, clothing & footwear stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores, and auctions
    • A10. Corporate / Institution
      • Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotation & relocation
    • A11. Not-for-profit / Charity / Government
      • Government, public information, other not-for-profit, military, charities

    B Film Craft

    • The juries will be judging the degree of technical completion (quality). For example, they will be looking for skillful copy writing, editing or great usages of background music. If a certain film provides an esthetically pleasing and amusing experience regardless of the topic, product, client and the idea, the film would be able to win the craft field although they might not be allegeable for the product / service field. The entries for Film Craft field should have a fine degree of technical completion listed below.
    • B01. Art direction / Production design
    • B02. Direction
    • B03. Achievement in production
    • B04. Cinematography
    • B05. Editing
    • B06. Script
    • B07. Use of Music
    • B08. Sound Design
    • B09. Visual Effects
    • B10. Animation
  • Print Stars

    Print Stars refers to advertisements made for publication in newspapers, magazines, and other print media. Juries in the Print Stars category evaluate the campaign, focusing on how powerful the creativity of the idea is.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Print Craft

    • Juries evaluate and award the perfection (quality) of the techniques shown in the execution of print advertisements. In this part, the idea behind the execution of the client or brand itself is not significant or considered. To submit to the Print Craft category, you must have excellent technical completeness among the following elements.
    • B01. Art Direction
    • B02. Copywriting
    • B03. Illustration
    • B04. Photography
    • B05. Typography
  • Outdoor Stars

    The Outdoor Stars refers to advertisements executed in billboard, poster, and outdoor advertisements. The Outdoor Stars is given to advertising and communication campaigns in outdoor media such as transportation media and outdoor advertising media using transportation such as buses and taxi. Evaluation will be focused on how effectively consumers participated.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Ambient (Non-Standard and Free-Format Outdoor Advertising)

    • B01. Non-Standard Indoor Advertising
    • B02. Small Scale Special Solutions
    • B03. Special Build
    • B04. Live Advertising and Events
    • B05. Transit
    • B06. Interactive Outdoor Experience
    • B07. Digital Screen
    • B08. Non-Formatted Digital Outdoor

    C Outdoor Craft

    • Juries evaluate and award the perfection (quality) of the techniques shown in the execution of print advertisements. In this part, the idea behind the execution of the client or brand itself is not significant or considered.
      To submit to the Outdoor Craft category, you must have excellent technical completeness among the following elements.
    • C01. Art Direction
    • C02. Copywriting
    • C03. Illustration
    • C04. Photography
    • C05. Typography
  • Radio & Audio Stars

    Radio & Audio Stars means advertising executed through radio stations and online radio channels. Includes all audio media contents, from commercials broadcast over public radio to commercials that can be downloaded. Present a campaign to deliver brand messages through excellence of recording, sonic innovation, or superior audio storytelling.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Radio & Audio Craft

    • The juries focus on the technical completeness revealed in the production process or the execution of radio advertisements. These include the completeness of the script, the excellent performance of the voice actor, the skillful use of music or sound design, and the best use of the radio as an advertising appropriately. In this part, the idea behind the execution of the client or brand itself is not significant or considered. To submit to the Radio & Audio Craft category, you must have excellent technical completeness among the following elements.
    • B01. Music / Sound Design
    • B02. Scriptwriting
    • B03. Active Performance
  • Design Stars

    Design Stars is the celebration of the use of design as an aid in communication and experience to inform brand ethos and product message.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Communication Design

    • B01. Posters
    • B02. Stationery
    • B03. Publications (Digital Brochures, Editorial Designs, eBook)
    • B04. Self-promotion (POS, Consumer Touchpoints, In-store Digital Signage and designs, flyers, Tickets, Invitations, Postcards, Calendars, Christmas, and other greeting cards)
    • B05. Promotional Items (Retail Environment and experience, Live Events, Exhibition, and Experience)
    • B06. Digital Design (Data-Visualization, Digital Installations and Events, UX, UI and Journey Designs)
    • B07. Packaging (Sustainable Packaging, Special Edition, and Promotional Packaging)
    • B08. Typography
  • Interactive Stars

    Interactive Stars contains online, digital, and technical communications from certain brands. Campaigns in this area should be able to present ideas, skills, and creativity behind the production, presenting how the target participated in improving brand value, and how much business revenue and recognition have improved as a result.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Use of Interactive

    • B01. Use of Web Platforms
      • Website, microsite, web service, application
    • B02. Use of Online Ad
      • Individual works of advertisements that are published online with a fee (banner, rich media etc.)
    • B03. Use of Web Campaigns
      • Online campaigns that consist of at least two web executions (e.g. one website, one online video, one online ad etc.)
    • B04. Use of Social
      • This section is for online digital campaigns which were created for social media. The entries are evaluated based on how focused they are on social networking. The level of engagement, social ripple effects, and commercially successful use of social networks and related activities should be fully demonstrated and explained.
    • B05. Use of Other Interactive Works (Games / Branded Tech)
      • * Game: Games that are created for a certain brand (games that are not created specifically for a certain brand are not eligible). If a game is accessed through a certain website, the user should be able to gain access through a single URL click.
      • * Branded technology: Technologies or brand solutions that have been developed and used to improve the value of a brand can apply for this section. Useful and practical tools or online digital services that enhance the quality of the user’s behaviors or life patterns as well as the value of the brand can be also applied. (e.g., applications or tools that can be downloaded, digital signatures & slogan, screen savers, widgets, calendars, notepads etc.)

    C Interactive Craft

    • To submit to the Interactive Craft category, you must have excellent technical completeness among the following elements.
    • C01. User Experience (UX)
    • C02. Site Optimization
    • C03. Omni Channel Interaction
    • C04. Cross Device Interaction
    • C05. Interactive Technology
      • Technology that digitally facilitates interaction between people or allows for user content creation or manipulation
    • C06. Innovative Use of Technology
    • C07. XR Extended Reality Interaction
      • Extended reality, or XR, is a collective term that refers to immersive technologies, including virtual reality, augmented reality and mixed reality
  • Mobile Stars

    The Mobile Stars refers to entries implemented on mobile devices, applications, and the website for mobile devices.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Use of Mobile

    • B01. Use of Mobile Websites
      • Websites developed for mobile devices
    • B02. Mobile Applications / Mobile Games
      • * Mobile Applications: Applications that are already downloaded on a mobile device or that can be downloaded by customers from app stores and other mobile software distribution platforms.
      • * Mobile Games: Brand related games that could be played in mobile devices or designed exclusively for mobile devices.
    • B03. Social for Mobile
      • Creative mobile solutions for social media and community site applications that use mobile devices.
    • B04. Mobile Advertising
      • Banners and other rich media designed for and played on mobile devices.

    C Mobile Craft

    • The juries will judge the quality and the degree of technical completion of mobile entries. This will consider the quality of the mobile design or interface; how easy and logical the mobile site / app is for the users to navigate and experience.
    • C01. User Experience (UX)
    • C02. Activation by Location
    • C03. XR Extended Reality Experience
    • C04. Networked / Connected Mobile Technology
    • C05. Wearable Technology
    • C06. Innovative Use of Technology
  • Data Insights Stars

    Data Insights Stars focuses on implementing a successful campaign through creative data use, interpretation, analysis, and application. The key is how creative you are using your data, and how much you've improved your results with your creative use.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Use of Data

    • B01. Data-Driven Targeting
      • The definition of Data-Driven Targeting means gathering data to achieve goals more effectively: for example, using data to show the channel's strategy or goal for brand messages and to show efficient goal attainment. You must provide quantitative insights to show how you utilized data to improve brand positioning in the market.
    • B02. Data Visualization
      • The Data Visualization category refers to a form of complex data that clearly and efficiently communicates information to consumers in a way that drives behavior change. These include dynamic, static, interactive, or real-time online infographics and offline visualizations such as visual installations and activations. This category celebrates Data Visualizations that enhance understanding and communication skills of data insights.
    • B03. Data Storytelling
      • Entrants to this category must demonstrate how they used data to create powerful brand messages and drive consumer engagement. It is important to show how you used data to create more impactful brand narratives, or clearly illustrate how this strategy informed the delivery of appropriate brand stories.
    • B04. Data Technology
      • Data-technology includes, but isn’t limited to, models, tools, platforms, apps, and algorithms. Entrants must demonstrate how innovative data technologies have been developed or applied to enhance a creative message. It’s important to clearly illustrate how data-technology contributed to the improvement of campaign performance - for example, by including a data such as analysis of audiences, messages, channels, services, etc.
    • B05. Data Integration
      • Data Integration means selecting the best combination of different data streams to create a highly integrated or effective ads.
    • B06. Social Data
      • The definition of Social Data is using data and metadata (usually obtained from social networking services) to build targeted relationships with consumers and communities. For example, entrants should demonstrate how they used social data to derive meaningful insights, increase sales or improve brand awareness.
    • B07. Innovative Use of Technology
      • Entrants should demonstrate how they have used data technology in an innovative way to enhance user environment and brand communication.
  • Social & Influencer Stars

    This category celebrates strategic influencer marketing, and the creative use of social insights to drive engagement and social reach. Entrants must demonstrate how the creative use of social networks and platforms, brand ambassadors and influencers led to commercial success.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Social Insight & Engagement

    • B01. Community Building & Management
      • This category designed to engage or build an online social community. Juries will assess the extent of community engagement, as well as the appropriateness of targeted conversations or communications directed at active or non-active consumers.
    • B02. Audience Targeting / Engagement Strategies
      • This category recognizes works that can demonstrate the most successful consumer engagement by showing the result of tangible targeted ads. Each audience targeting or engagement strategy may relate to any media channel, so long as entrants can prove engagement with wide-scale or niche consumer groups. Proof of consumer engagement through metrics such as 'time spent with brand', 'number of interactions with the brand', and 'number of downloads' will be taken into consideration when judging.
    • B03. Real-time Response
      • This category celebrates targeted social activity that utilizes social platforms in order to respond to different world events, public affairs and other real-world, real-time activity in an immediate and meaningful way, which may prompt social sharing and engagement.
    • B04. Social Data & Insight
      • Entries in this category should demonstrate how the measurement, collection and analysis of social platform or social user data have provided, contributed to, or enhanced an insight or understanding of the consumer. From social media to e-commerce, this category celebrates campaigns that have data and insights at their heart. Winning entries will demonstrate the best use of data and the insights, which led to dramatically improved results. Juries will consider metrics such as increases in the AVO (Average Order Value), a reduction in online CPA (cost per action) or CPC (cost per click), etc.
    • B05. Social Customer Strategy
      • The definition of Social Customer Strategy includes any customer-focused social activity designed to support a brand’s customer service and experience online.
    • B06. Brand Storytelling
      • Entries for this category may include customer-centric social activities designed to support the brand's customer service and online experience.
    • B07. Livestream
      • A single or series of online videos that document a brand’s live event via real-time video on a social platform.
  • PR Stars

    The definition of PR is creative use of reputation management by building and maintaining trust and understanding between individuals, businesses or organizations and the public. PR awards will go to the freshest creative PR campaigns, programs and tactics that actively engage consumers to brands / organizations and demonstrate the highest levels of strategic planning, creativity, and business results.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Practices & Specialism

    • B01. Corporate Reputation & Communication
    • B02. Corporate Responsibility & Creating Shared Value
      • Corporate Responsibility & Creating Shared Value, focuses companies on the right kind of profits-profits that create societal benefits rather than diminish them
    • B03. Public Affairs & Lobbying
    • B04. Crisis Communications & Issue Management
    • B05. Media Relations
    • B06. Events & Experiential (PR campaign that uses an event or stunt)
    • B07. Celebrity Endorsement
    • B08. Sponsorship
    • B09. Launch or Re-Launch
    • B10. Brand Voice (incl. strategic storytelling)
  • Brand Experience & Activation Stars

    Brand Experience & Activation is an activity or suggestion designed to elicit immediate action for the sales of a product or service. These may include offering free samples, tie-ins, giveaways, joint promotions, contests, events, in-store advertising, exhibitions, and other promotional devices.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Use of Brand Experience & Activation

    • B01. Use of Promotional Stunts / Live Advertising / Live Shows / Concerts / Festivals
    • B02. Use of Exhibitions and Installations
      • (e.g., vending machines, interactive digital events, digital installations, floor graphics, transit advertising)
    • B03. Use of Merchandising/In-Store Marketing
      • (e.g., display, point-of-purchase materials, shelf / store design, promotional packaging)
    • B04. Use of Broadcast in a Promotional Campaign
      • (e.g., cinema, TV and radio)
    • B05. Use of Print or Standard Outdoor in a Promotional Campaign
      • (e.g., newspapers, magazines, trade journals, billboards, outdoor banners)
    • B06. Use of Digital in a Promotional Campaign
      • (e.g., websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games)
    • B07. Other Digital Solutions in a Promotional Campaign
      • (e.g., mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDG, GPS, MP3 players, games and applications, widgets, schematic screens and other mobile communication, digital installations, AR, VR, Mixed Reality)
  • Direct Stars

    Direct Stars refers to direct communication designed to elicit specific responses or actions by building and maintaining relationships with specific targets Direct Stars awards will go to the works that not only contain a response mechanism (coupon, phone number etc.), but also has some direct effect on behavior and obtained a measurable response.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Use of Direct Marketing

    • B01. Mailings
    • B02. Ambient Media
      • (e.g., premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
    • B03. Use of Digital in a Direct Marketing Campaign
      • (e.g., websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations)
    • B04. Use of Social in a Direct Marketing Campaign
  • Media Stars

    The definition of Media is a creative use of media, and how media ideas demonstrate understanding of the target market, innovatively implement strategies across channels and maximize business results for a successful outcome.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government

    B Use of Media

    • B01. Use of Screens
    • B02. Use of Print in a Media Campaign
    • B03. Use of Outdoor in a Media Campaign
    • B04. Use of Audio Platform
      • Audio platforms where users can communicate by audio on a shared app. Similar to podcasting, but with real-time, interactive features, these platforms allow users to connect via audio without text or video
    • B05. Use of Ambient Media
    • B06. Use of Special Events and Stunt / Live Advertising
    • B07. Use of Digital in a Media Campaign
    • B08. Use of Social in a Media Campaign
    • B09. Use of Mobile Devices
  • Integrated Stars

    Integrated Stars refers to a fully integrated campaign executed across multiple platforms. Integrated campaigns take a good idea and reach it to its fullest potential, helping your audience build associations with your brand at every opportunity. An integrated campaign should utilize at least 2 platforms or more.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government
  • Innovation Stars

    Innovation Stars means breakthrough technology and innovation that may allow brands, technologists, and creatives to communicate with their customers in a new way or might stand alone as significant innovation. Entrants are required to provide the proof of new concept. Already developed ideas or concepts have no eligibility. Entries should prove a technique clearly.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government
  • Place Brand Stars

    Place Brand Stars is to discover excellent cases of outstanding communication in branding a nation or city. Brands of nation, city and province may be entered. The category includes events, tourism and festivals related to a nation, city, or province.

    A National Brands

    B City Brands (including province)

  • Commerce Stars

    Commerce Stars celebrates the works that have used creative e-commerce, payment solutions, and where innovation stands out. Juries will see the demonstration of entries on how the innovation and optimization of the customer journey led to increased consumer engagement and commercial success.

    A Sectors

    • * This category can be submitted by selecting the following industries.
      * Please check the A Sectors included in Film Stars for details.
    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and Accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipment / Home Electronics & Audio-Visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
    • A11. Not-for-profit / Charity / Government