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※ Further details are available through [Entry Materials> ENTRY KIT].
| Entries that seek to solve business issues, deliver business services that solve customers’ problems. |
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Film Stars
The definition of Film Stars is traditional television, cinema advertising and internet film including pre-roll ads. The jury will be looking for ideas which display a strong synergy with the brand, a dynamic and creative approach to the brief and exceptional execution.
A Sectors
B Use of Film
C Film Craft
D Culture & Context
Print Stars
Print Stars refers to advertisements made for publication in newspapers, magazines, and other print media. Juries in the Print Stars category evaluate the campaign, focusing on how powerful the creativity of the idea is.
A Sectors
B Print Craft
C Culture & Context
Outdoor Stars
The Outdoor Stars refers to advertisements executed in billboard, poster, and outdoor advertisements. The Outdoor Stars is given to advertising and communication campaigns in outdoor media such as transportation media and outdoor advertising media using transportation such as buses and taxi. Evaluation will be focused on how effectively consumers participated.
A Sectors
B Use of Outdoor
C Outdoor Craft
D Culture & Context
Radio & Audio Stars
Radio & Audio Stars means advertising executed through radio stations and online radio channels. Includes all audio media contents, from commercials broadcast over public radio to commercials that can be downloaded. Present a campaign to deliver brand messages through excellence of recording, sonic innovation, or superior audio storytelling.
A Sectors
B Use of Radio & Audio
C Culture & Context
Design Stars
Design Stars is the celebration of the use of design as an aid in communication and experience to inform brand ethos and product message.
A Sectors
B Use of Design
C Culture & Context
Interactive Stars
Interactive Stars contains online, digital, and technical communications from certain brands. Campaigns in this area should be able to present ideas, skills, and creativity behind the production, presenting how the target participated in improving brand value, and how much business revenue and recognition have improved as a result.
A Sectors
B Use of Interactive
C Interactive Craft
D Culture & Context
Mobile Stars
The Mobile Stars refers to entries implemented on mobile devices, applications, and the website for mobile devices.
A Sectors
B Use of Mobile
C Mobile Craft
D Culture & Context
Data Insights Stars
Data Insights Stars focuses on implementing a successful campaign through creative data use, interpretation, analysis, and application. The key is how creative you are using your data, and how much you've improved your results with your creative use.
A Sectors
B Use of Data
C Culture & Context
Social & Influencer Stars
This category celebrates strategic influencer marketing, and the creative use of social insights to drive engagement and social reach. Entrants must demonstrate how the creative use of social networks and platforms, brand ambassadors and influencers led to commercial success.
A Sectors
B Social Insight & Engagement total
C Culture & Context
PR Stars
The definition of PR is creative use of reputation management by building and maintaining trust and understanding between individuals, businesses or organizations and the public. PR awards will go to the freshest creative PR campaigns, programs and tactics that actively engage consumers to brands / organizations and demonstrate the highest levels of strategic planning, creativity, and business results.
A Sectors
B Practices & Specialism
C Culture & Context
Brand Experience & Activation Stars
Brand Experience & Activation is an activity or suggestion designed to elicit immediate action for the sales of a product or service. These may include offering free samples, tie-ins, giveaways, joint promotions, contests, events, in-store advertising, exhibitions, and other promotional devices.
A Sectors
B Use of Brand Experience & Activation
C Culture & Context
Direct Stars
Direct Stars refers to direct communication designed to elicit specific responses or actions by building and maintaining relationships with specific targets Direct Stars awards will go to the works that not only contain a response mechanism (coupon, phone number etc.), but also has some direct effect on behavior and obtained a measurable response.
A Sectors
B Use of Direct Marketing
C Culture & Context
Media Stars
The definition of Media is a creative use of media, and how media ideas demonstrate understanding of the target market, innovatively implement strategies across channels and maximize business results for a successful outcome.
A Sectors
B Use of Media
C Culture & Context
Integrated Stars
Integrated Stars refers to a fully integrated campaign executed across multiple platforms. Integrated campaigns take a good idea and reach it to its fullest potential, helping your audience build associations with your brand at every opportunity. An integrated campaign should utilize at least 2 platforms or more.
A Sectors
B Integrated Campaign
C Culture & Context
Innovation Stars
Innovation Stars means breakthrough technology and innovation that may allow brands, technologists, and creatives to communicate with their customers in a new way or might stand alone as significant innovation. Entrants are required to provide the proof of new concept. Already developed ideas or concepts have no eligibility. Entries should prove a technique clearly.
A Sectors
B Innovation
Commerce Stars
Commerce Stars celebrates the works that have used creative e-commerce, payment solutions, and where innovation stands out. Juries will see the demonstration of entries on how the innovation and optimization of the customer journey led to increased consumer engagement and commercial success.
A Sectors
B Channels
C Culture & Context