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※ Further details are available through [Entry Materials> ENTRY KIT].
| Entries that seek to solve business issues, deliver business services that solve customers' problems. |
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Film Stars
Film Stars refer to traditional TV, cinema, and online film advertisements. Judges select ideas that demonstrate strong brand synergy and a dynamic, creative approach to achieving campaign objectives.
A Sectors
B Use of Film
C Film Craft
D Culture & Context
Print Stars
Print Stars covers ads created for print media such as newspapers and magazines. Juries focus on the strength and creativity of the idea.
A Sectors
B Print Craft
C Culture & Context
Outdoor Stars
Outdoor Stars cover campaigns using billboards, posters, and other out-of-home media, including transport media such as buses and taxis. Entries are judged on how effectively they engage consumers.
A Sectors
B Use of Outdoor
C Outdoor Craft
D Culture & Context
Radio & Audio Stars
Radio & Audio Stars cover campaigns executed via radio stations and online radio channels, including broadcast and downloadable audio content. Entries should deliver brand messages through excellent recording, innovative sound, or outstanding audio storytelling.
A Sectors
B Use of Radio & Audio
C Culture & Context
Design Stars
Design Stars recognizes entries that excel in using design as a communication and experiential tool to convey brand philosophy and product messaging.
A Sectors
B Use of Design
C Culture & Context
Interactive Stars
Interactive Stars covers a brand's online, digital, and technology-driven communications. Entries must showcase the underlying idea, technology, and creativity, and demonstrate how audience engagement drove business results and increased brand awareness.
A Sectors
B Use of Interactive
C Interactive Craft
D Culture & Context
Mobile Stars
Mobile Stars refers to work executed on mobile devices, applications, and mobile-optimized websites.
A Sectors
B Use of Mobile
C Mobile Craft
D Culture & Context
Data Insights Stars
Data Insights Stars focus on creative use, interpretation, analysis, and application of data in campaigns. The key criteria are how creative data was used and how this creativity improved results.
A Sectors
B Use of Data
C Culture & Context
Social & Influencer Stars
Social & Influencer Stars celebrate strategic influencer marketing and the use of social insights. Entries should demonstrate how social networks, platforms, brand ambassadors, and influencers were leveraged to drive commercial success.
A Sectors
B Social Insight & Engagement
C Culture & Context
PR Stars
PR Stars recognize campaigns that build and maintain trust between individuals, companies, or organizations and the public. Awarded entries demonstrate innovative PR strategies that actively engage consumers, showcase creativity, strategic excellence, and deliver business results.
A Sectors
B Practices & Specialism
C Culture & Context
Brand Experience & Activation Stars
Brand Experience & Activation Stars recognizes activities or initiatives designed to drive immediate consumer action for a product or service. This includes sampling, co-promotions, contests, events, in-store advertising, exhibitions, and other promotional tools.
A Sectors
B Use of Brand Experience & Activation
C Culture & Context
Direct Stars
Direct Stars refers to direct communications designed to build and maintain relationships with specific targets and elicit a specific response or action. Awarded campaigns include response mechanisms (e.g., coupons, phone numbers) and achieving measurable results.
A Sectors
B Use of Direct Marketing
C Culture & Context
Media Stars
Media Stars recognize ideas that demonstrate a deep understanding of the target audience and implement innovative strategies across media channels to maximize business results.
A Sectors
B Use of Media
C Culture & Context
Integrated Stars
Integrated Stars recognizes campaigns executed across multiple platforms. Entries should maximize the potential of a strong idea, reinforcing brand associations at every point of consumer contact. Only campaigns using two or more platforms are eligible.
A Sectors
B Integrated Campaign
C Culture & Context
Innovation Stars
Innovation Stars recognizes breakthrough technologies that enable brands, creativity, or technology to communicate with customers in new ways. Entries must demonstrate a clearly proven and innovative concept.
A Sectors
B Innovation
Commerce Stars
Commerce Stars recognize campaigns that highlight e-commerce and payment solutions. Juries evaluate how innovation and optimization in the customer journey drove consumer engagement and commercial success.
A Sectors
B Channels
C Culture & Context
Strategy Stars
Strategy Stars require entries to clearly demonstrate how they addressed an innovative business or brand challenge through strategic problem-solving process.
A Sectors
B Culture & Context
Branded Entertainment Stars
Branded Entertainment Stars cover all entertainment content created around a brand to achieve its objectives.
A Sectors
B Culture & Context
Entertainment for Game Stars
Entertainment for Game Stars focuses on game experiences that deliver fun and gameplay.
A Sectors
B Culture & Context
Entertainment for Music Stars
Entertainment for Music Stars covers all music content and music experiences.
A Sectors
B Culture & Context
Entertainment for Sports Stars
Entertainment for Sports Stars focuses on sports content and fan sports experiences.
A Sectors
B Culture & Context